Privacy & Cookies

What we collect

NovaPeptides is a catalogue and education site with no online cart and no accounts, so we collect very little. When you message us on WhatsApp, we receive whatever you choose to send us in that conversation. If you accept analytics cookies, we also collect anonymous usage data about how the site is used.

The data involved

• Enquiry content you send us directly on WhatsApp.
• Anonymous, aggregated usage analytics (pages viewed, buttons tapped) via Google Analytics 4, only if you accept cookies.
• Advertising measurement via the Meta Pixel, only if it is enabled and you accept cookies.
• Standard server and security logs kept by our hosting provider.

Why we collect it

We use this information to answer your enquiries, to understand which parts of the site are useful so we can improve them, and to measure whether our marketing is working. We do not use it to make automated decisions about you, and we do not sell it.

Cookies and your consent

Analytics and advertising cookies are switched off by default. They only load if you choose Accept on the cookie banner. You can decline, and the site works exactly the same. You can change your mind at any time by clearing the site data in your browser, which will show the banner again.

Who processes your data

When enabled and consented to, analytics data is processed by Google (Google Analytics 4) and, where advertising measurement is used, by Meta Platforms (the Meta Pixel). Both are major providers with their own privacy policies. WhatsApp messages are handled by WhatsApp, which is also part of Meta. Our website hosting is provided by our infrastructure partner.

Retention and your rights

We keep enquiry conversations only as long as needed to help you and for our own records, and analytics data is retained according to the analytics provider settings. Under the Australian Privacy Act you can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. Contact us and we will help.